Buy (Less) Crap

I guess the (Red) campaign isn't doing all that well...Ad Age has reported that the campaign has cost $100M+ but has only raised $18M to date, but those figures are being disputed.  I have a hunch this has less to do with our willingness to give and more to do with people being tired of feeling "guilted" into buying products in order to "make a difference".  I rarely make these types of purchases.  I generally give directly to my charity of choice.

Check this out...a nice rebuttal from a group of San Francisco non-profits.  It's a parody of the Gap's (RED) campaign called Buy(LESS)Crap.

It's up to us as parents to teach our children that "shopping is not a reasonable response to human suffering".