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Pizza Hut's Reading Program under Scrutiny

"You've read the book, now eat the pizza. Since 1985, that's been the gist of Pizza Hut's Book It, an incentive program used by 50,000 schools nationwide to reward young readers with free pizzas. The program is now under attack by child-development experts who say it promotes bad eating habits and turns teachers into corporate promoters..." read entire article
Source: Associated Press

Related Links:
Pizza Hut's Book It Reading Program
Campaign for a Commercial-Free Childhood
Commericalism in Education Research Unit
Punished by Rewards by Alfie Kohn - some good points made in the book reviews section

Mar 03, 2007 in Health & Welfare |

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